Perception is how you view objects, what you believe an object is when you first see it, what you think the object means when you see/hear it. Perception is essentially how your brain works and what translates in your head when viewing or hearing something. Perception has a lot of physiological factors such as mental health, physical health, assumptions, and many other factors. Perceptions are given mostly off of your 5 senses hearing, touch, smell, seeing, and taste. For example the impossible whopper, it’s an all vegan patty but it tastes just like real meat. I bet if you hand the impossible whopper to a random person on the street they most likely won’t even know its an ALL VEGAN patty. Therefore they have the perception that they are eating a normal beef whopper.
Multiple factors come in play when it comes to perception, a happy person may look at something and think it looks beautiful and see greatness out of it, then most likely a depressed person will look at the same thing and think nothing of it and or think its pointless and has no meaning. Studies since 1954 have constantly proved this and show how many mental factors such as depression, anxiety, and social awkwardness play a role in perception. On top of that also cultural and political influences may change your perception on things, where as a Mexican woman may hate Donald Trump’s guts, but a older white business man might love Trump for his strategies. Perception is a major key for advertising campaigns, products, and getting someone to believe in you. If you can make somebody have your same perception you can lead them into how your mind is operating and show them what you believe is right and usable for them. Politics try many ways to change peoples beliefs to make them follow their campaigns.
Another critical factor of perception is influences, things you’ve already learned and have perceived may change your perception on new concepts and strategies. Like in 1960’s some of the coolest and fastest muscle cars were being produced then the 1970’s came and we had a huge gas crisis. Making all the car manufactures having to make their cars more fuel friendly which means not as fast. This had car enthusiasts were raging because they aren’t getting as cool cars as they were due to this gas crisis. But others who are more about saving the Earth and making resources last loved the idea that fuel wasn’t getting burned as much anymore. Because their perception is all about saving the world instead of let’s go faster. Now let’s imagine the perception that gas station owners had, i’m sure they were furious their sales started slowing down and many station didn’t even have gas to sell!
Perception is like they saying “there are 2 sides to a story” their is always 2 perspectives if not more to a concept or object. Grabbing your viewer to perceive what you perceive is all up to you as a writer. You have to use the right terminology and vocabulary to get into your audiences mind to point your reader in the right position as your mind and meet up in the middle. Also, having great recognizable people on your side already is a great way to influence people onto your campaign, product, or attributes. Let’s look at Nike for example, they have influencers such as Micheal Jordan, Kevin Durant, and RIP Kobe Bryant, as a way to promote themselves into making larger sales. In simple terms it works as ,” Hey look Kobe Bryant just scored 80 points last game in his Nikes, ima go get a pair now so I can score 80 points like Mamba.” They used a good player to influence people that their brand is the best.
Perception is all a mind game, for me the best way to read something is to forget all my perceptions of the specific object, read or listen to what’s being told, and dissect the information that’s being told. Then I try to logically put those facts in and try to see where the viewer is talking about and compare them to my beliefs and how they can be wrong or make me change my morals. I try to think of everything from a 3rd person perceptive so I can try to make everything be fair and equal to everybody and I think more people in the world should try this. Never think your morals are extremely superior then other and always let new influences influence you if you still believe they are the right beliefs.
Inside Alex Milewski's Brain 