Many people act different and think different then others, people have different beliefs, morals, and motivation. It is common for a person to be mislead by something they saw or heard giving them a certain perception on a topic. In this writing “Media Campaigns and the Perception of Reality” by Rajiv N. Rimal they go over how media has an impact and the ways people take in what is being told in media campaigns such as radio shows, commercials, or television shows. Everywhere around you there is some type of message trying to change the way that you think or put you on to something new.

Media tries to set the standards of normalcy, political views, health problems, and so many more topics; but not everybody takes the same effect from a campaign as some will. People may completely disregard the campaign, over estimate the campaign, or have a misperception of the campaign. A good example of media making the normalcy in the world is cell phones. A few decades ago nobody even knew what a cell phone was, then the first phone came out as a huge brick that could only be used to make calls, then as technology advanced you started seeing these touch screen phones that can surf the web,text, play games on and so many more things everywhere; and I can almost guarantee whoever is reading this has a smart phone. My point is due to seeing almost everybody from your grandma to a 4th grader having this phone it makes you want it even more.

When somebody thinks that the media has no control over them and only other people is something called 3rd person effect. The third person effect can lead people into changing their interactions with people who they assume have been changed by media. They tend to believe they are not like the person who got “changed” by media anymore so they are no longer alike and eventually take different routes through life. Personally, I believe sometimes not letting media change you can lead you to a path of loneliness by feeling internally behind then others.
It is a proven fact then when great or popular people stand with others it may attract a bigger crowd to follow their beliefs or topic. Making someone perceive something is all a mind game by controlling how they think and trying to motivate them to believe in what you think, whether its right or wrong. Politics is a great example of this, you go to 5 different new stations about government issues, health issues, or any other issue dealing with America you will most likely have different answers or different facts coming from the other new channels depending on if the station is a republican or liberal sided channel. Both parties have different beliefs and want to pursue you into believing with them. But how do we know what one is right? Many situations like this people are ignorant to what they believe in, and I think it’s because each side tries to give the perception that they are better then they mean and promise more than given. The point is they still successfully made the perception on most people to make them conform in their beliefs.